{"created":"2023-06-20T13:22:11.112173+00:00","id":2689,"links":{},"metadata":{"_buckets":{"deposit":"ded6e52c-6f5f-4b76-aa64-b66b2fe1f285"},"_deposit":{"created_by":24,"id":"2689","owners":[24],"pid":{"revision_id":0,"type":"depid","value":"2689"},"status":"published"},"_oai":{"id":"oai:ir.soken.ac.jp:00002689","sets":["28:43:235"]},"author_link":["0"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"8","bibliographicPageEnd":"176","bibliographicPageStart":"159","bibliographic_titles":[{"bibliographic_title":"総研大文化科学研究 "},{"bibliographic_title":"Sokendai review of cultural and social studies","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf ","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　　本論文の目的はブルガリアのポスト社会主義期におけるヨーグルトの表象について、トラン地域の博物館展示を事例として、その特徴を明らかにすることである。また社会主義とその崩壊、EU加盟という時代の荒波を経験したブルガリアが、ヨーグルトに対してどのような意味付けをおこなっているのかを考察することである。\n　　もともと、トラン市のヨーグルト博物館は地域振興を目的として2006年に設立された。しかし、展示内容としては、地域の乳食文化の紹介ではなく、“ブルガリアヨーグルト”の輝かしい歴史を全面に押し出し、国際舞台におけるその高い評価の主張を試みているようにみえる。また、本博物館で語られるヨーグルトの歴史からは、社会主義という過去は完全に消去されており、現代社会における「健康食品」や「長寿食」としての価値が強調されている。結果的に、本博物館の展示からは、ブルガリアが西欧と同様の価値観を共有しており、乳酸菌研究の発展や現代社会の健康的な生活に大きく貢献していることが伝えられている。このような表象は先行研究が示してきたような旧ソ連圏における「西欧製」（資本主義的味覚）という象徴的価値の低下や「ソビエト製」（われわれの味）がもたらす郷愁的価値の上昇といった食の表象とは明らかに異なっている。\n　　東欧諸国の食を取り上げた文化人類学的研究は、民主化以降の自国の食の再評価について社会主義への郷愁や資本主義に対する失意から生じるものとし、それをナショナリズム的な反応や「オスタルジア現象」（東へのノスタルジア）と捉えてきた。しかし、ブルガリアにおけるヨーグルトの表象の事例からは、社会主義・資本主義、西欧・東欧を問わず、「長寿」や「健康」のような人間の普遍的価値が全面的に押しだされていることがわかる。そして、ヨーグルト博物館の展示においても、社会制度や時代を超えた「長寿食」としての“ブルガリアヨーグルト”の姿が浮かび上がってくる。\n　　そこで、本稿はブルガリアの博物館展示におけるヨーグルトの表象を「ナショナリズム的な反応」や「オスタルジア」ではなく、自己肯定化への意識的な試みとして捉える。また、博物館展示を第三者の視点から「評価」するのではなく、それを事例として民主化以降のブルガリアにおいてヨーグルトがいかに自己規定のために重要な存在であるかを示す。\n","subitem_description_type":"Abstract"},{"subitem_description":"Focusing on the case study of the Yogurt Museum in the region of Tran, this paper aims to investigate how dairy food culture is represented in post-socialist Bulgaria. It also considers the cultural meaning of yogurt in the light of the dramatic changes after the collapse of the socialist system. The Yogurt Museum was originally established in 2006 for the purpose of tourism development in the region of Tran. However, looking at the museum exhibition, it becomes clear that its aim is rather to highlight the international success and glorious past of “Bulgarian yogurt” rather than to show the traditional dairy culture of the local people. What is more, socialism, which inflicted dramatic changes on dairy farming and overall life in the country, seems to be erased from the yogurt history now told by the museum exhibition. Instead, it emphasizes the paramount importance of yogurt as food which can support the lives of modern people, bringing them “health” and “longevity”. Thus, indirectly, but quite successfully, the exhibition conveys the notion that Bulgaria not only shares the same values as the European community but is also an important part of Europe, contributing significantly to its prosperity. This attempt to erase the socialist past from the history of a national food product such as yogurt is a tendency that distinguishes Bulgaria from other post-socialist countries where, as previous studies have shown, most people feel nostalgia for national (or “socialist”) food and disappointment with foreign (or “capitalist”) food. They express these feelings of nostalgia and disappointment by denouncing foreign (global) producers and giving special value to national (local) manufacturers. Such persistent preference for the food of one’s own country has been defined as “nationalism” or “Ostalgia” (i.e. nostalgia for the East) in post-socialist anthropological research. However, the museum exhibition dedicated to Bulgarian yogurt, which lays more stress on such universal human values as “health” and “longevity” rather than the national dairy traditions or the grandeur of the Bulgarian dairy industry during socialism, shows quite a different picture. In this sense the museum representation of “Bulgarian yogurt” cannot be considered as “food nationalism” or some form of nostalgia for “socialist food”. It is rather an attempt to build a positive image of the national self in times of radical social and economic change. The case of “Bulgarian yogurt” comes to show how a traditional food product can provide an alternative form of self-presentation, thus assisting the transition of a country from state socialism to democracy and a market economy.","subitem_description_type":"Abstract"}]},"item_10002_link_26":{"attribute_name":"要旨リンク","attribute_value_mlt":[{"subitem_link_text":"論文要旨","subitem_link_url":"http://www.initiative.soken.ac.jp/journal_bunka/120328_yotova/index.html"},{"subitem_link_text":"Summary","subitem_link_url":"http://www.initiative.soken.ac.jp/journal_bunka/120328_yotova/index_en.html"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"総合研究大学院大学文化科学研究科"}]},"item_10002_relation_17":{"attribute_name":"関連サイト","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"第8号 号別論文一覧"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"http://www.initiative.soken.ac.jp/journal_bunka/title_index.html#v8","subitem_relation_type_select":"URI"}}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1883-096X","subitem_source_identifier_type":"ISSN"}]},"item_10002_textarea_25":{"attribute_name":"出版者(英)","attribute_value_mlt":[{"subitem_textarea_language":"en","subitem_textarea_value":"The Graduate University for Advanced Studies, School of Cultural and Social Studies "}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨトヴァ, マリア","creatorNameLang":"ja"},{"creatorName":"YOTOVA, Maria ","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","displaytype":"detail","filename":"SOKENDAIbunka_8_9","licensetype":"license_5","url":{"label":"論文PDF（リンク）","url":"http://www.initiative.soken.ac.jp/journal_bunka/120328_yotova/yotova.pdf"},"version_id":""},{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2012-06-11"}],"displaytype":"detail","filename":"SokenRev8_159-176_yotova.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_5","mimetype":"application/pdf","url":{"label":"論文PDF","url":"https://ir.soken.ac.jp/record/2689/files/SokenRev8_159-176_yotova.pdf"},"version_id":"1977ed29-8a91-440e-bbdd-a3dcd6dfa67e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Bulgaria, post-socialism, dairy food culture, yogurt, museum exhibition, representation","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブルガリアのポスト社会主義期におけるヨーグルトの表象―トラン地域の博物館展示を事例として―　","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブルガリアのポスト社会主義期におけるヨーグルトの表象―トラン地域の博物館展示を事例として―　","subitem_title_language":"ja"},{"subitem_title":"Representation of Yogurt in Post-socialist Bulgaria: The Museum Exhibition in the Region of Tran","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"24","path":["235"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2012-04-02"},"publish_date":"2012-04-02","publish_status":"0","recid":"2689","relation_version_is_last":true,"title":["ブルガリアのポスト社会主義期におけるヨーグルトの表象―トラン地域の博物館展示を事例として―　"],"weko_creator_id":"24","weko_shared_id":-1},"updated":"2023-10-06T05:39:57.701376+00:00"}